Areca Candy Co.
Brand Communication & Launch Support
2025
Partnered with Areca to develop product copy, social media content, and retail comms for their gummy and dried fruit line. Delivered Shopify product descriptions, weekly IG captions, reel scripts, and ad copy. Also supported onboarding for analytics tools and crafted launch language for retail partners like Jack’s Candy.
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visualizer for y0grabagraba: ︎︎︎WATCH HERE
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visualizer for Satchel Brown: ︎︎︎WATCH HERE
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open rehearsal / mo0d x poobah records
Flyer series produced for Mo0d’s open rehearsal at Poobah Records on April 26th. The visual approach references analog print failures, xerox layering, and timestamp logic—foregrounding process over polish. Typography was distorted through multiple passes, emphasizing repetition, noise, and glitch as a way to suggest accumulation and live buildup—mirroring Mo0d’s improvisational sound structure.
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Brief by Eli Bucksbaum, Studio Maxima
Web interface concept featuring navigation centered on 3D chairs. Users transition between pages by selecting and "sitting" on a chair. Currently in the concept phase, not yet implemented.
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This graphic exercise explores color and floral silhouettes through a composition in bold monochromatic palettes of green, blue, and red. The study examines the interaction of tone and shape within a repeated layout, emphasizing visual variation through minimal adjustments.
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This mock-up uses a self-captured photo of clouds to explore graphic composition and grid-based layout.
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Decoding Identites
In a world saturated with brands, become fluent in comprehending and crafting standout and impactful visual identity systems with Carlos Bocai (Base) and Julia B. Aguiar (Jones Knowles Ritchie). coursework of 20 hours of case studies on how visual identies function and materializing into a system for a spotify playlist series.